Actually…honeybees can tell you a lot about brand identity

ACTUALLY…
HONEYBEES CAN TELL YOU A LOT ABOUT BRAND IDENTITY

THERE ARE AS MANY WAYS TO UNDERSTAND A COMPANY’S CULTURE AS THERE ARE COMPANIES.

Some are more fun than others.

We recently experimented on ourselves using an exercise that we would also offer to clients looking to build a better brand identity. See, it turns out that asking your staff to “describe our brand identity” usually doesn’t get very good answers — but there are better ways.

Q: IF ACTUALIZE WERE AN ANIMAL, WHICH ONE WOULD WE BE, AND WHY?
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ORCA

“They work together to get to their end goal, but they are also playful animals.”

LABRADOR RETRIEVER

“Always by your side, loyal, not a lot of fuss, dependable.”

LEOPARD

“We’re agile, quick, and very smart.”

LION

“Strong, predictable and dependable”

A horse of a different color

“Ability to change priorities quickly as things come up.”

CHIMPANZEE

“Fun and smart, resourceful.”

PUMA

“We’re kind of quiet and contemplative, but when we pounce, we’re fierce.”

CHEETAH

“Work fast, nimble, shift gears quickly, focused.”

HONEYBEE

“Hard workers, thrive best in a community, easy going, but can be fierce when needed.”

DO WE WANT TO BE A HONEYBEE?

These answers are both amusing and telling. They show us some patterns that we can sum up in more businesslike bullet points.

Today, we’re a little more certain that Actualize is:

• Loyal, dedicated
• Unfussy, straightforward
• Driven by collaboration, group-oriented
• Small, nimble
• Powerful when we need to be

Fortunately, these are the things we aspire to be — they show us an alignment between goals and reality. There’s always room for growth, of course, and the next step is to define what it needs to look like.

We’ll return with a later blog post about how you can run this exercise with your team — and walk away with tangible, actionable data.

Bzzz.