As far as marketing frameworks go, account-based marketing is familiar and trusted — but what have we learned from lots of real deployments?Continue readingActually … Four Factors Control Your Account-Based Marketing Success
CAROLINE VACANTE
Caroline’s path to marketing wasn’t exactly planned — an English major with a knack for organization, she took a chance on a social media internship and never looked back. While finishing her degree, she started working toward her CAPM certification and realized that project management was her sweet spot.
As a content project manager, Caroline keeps creative projects running like clockwork. She makes sure each one has what it needs, slots it into the right schedules, and shepherds it from kickoff to completion. And she does it all with a steady hand and a smile.
Random facts: When she’s not keeping projects on track, Caroline is at the barre — teaching ballet, taking class, and perfecting her fifth position. She’s also an avid reader and an expert in all things crafty, from knitting to embroidery. Drawing and painting? Not so much. (Her inner perfectionist won’t allow it.)
What others say about Caroline:
“She has a way of making things feel effortless — even when juggling a million moving pieces.”
“Caroline’s positivity is contagious. Every interaction with her brightens my day.”
“She’s sharp, adaptable, and always willing to step in wherever needed. A true team player.”